By Judge Lawrence Grey
259 pp, Paperback
Pub. Date: September 2007
Third Edition
Includes CD "starter kit"
More of a "must-do" book than a "how-to" book, How to Win a Local Election guides readers through the campaign process, detailing what they need to accomplish along the way in order to be victorious. Here you will find informationon planning and organizing a campaign; the various roles of people in your campaign; campaign procedures and techniques; and how to use computers, the Internet, and e-mail to both manipulate and disseminate data. The book also offers useful advice on issues such as financial reporting, developing a campaign theme and strategy, and winning "one precinct at a time," amd even offers tips on such fundamental tasks as the creation and placement of yard signs and billboards.
New to the third edition is a CD containing forms and data that will be the "starter kit" for your campaign: a sample campaign plan abd the initial planning worksheet, a week-by-week campaign planning form, a nominating petition worksheet, a sample volunteer card, a directory of state elections officers and state codes, and instructions on how to work with databases.
Part I Planning and Organizing the Campaign
1. The Office You Want to Run For
2. Election Statistics
3. Local Election Laws: Getting on the Ballot
4. Financial Reporting
5. District Geography and Demography
6. Talking to an Old Hand
7. Campaign Theme and Strategy
8. Party, Nonpartisan, and Independent Candidates
9. Computers: Using Them in the Campaign
Part II Campaigning: The People
10. You Have to Have a Plan
11. Scheduling and a Calendar
12. The Campaign Manager
13. Getting a Volunteer Coordinator
14. The Candidate
15. Money and Fund-Raising
16. Winning it One Precinct at a Time
Part III Campaign Procedures and Techniques
17. Literature: The Campaign Brochure
18. Getting a Good Mailing List
19. Doing a Mailing
20. Radio and Television
21. Newspapers
22. Yard Signs and Billboards
23. Going Door-to-Door
24. Miscellaneous Things that Ought to be Mentioned
Introduction to the Appendixes
A. Sample Campaign Plan
B. Initial Planning Worksheet
C. Week-by-Week Campaign Planning Form
D. Nominating Petition Worksheet
E. Sample Volunteer Card
F. Sample Scheduling Form
G. Directory of State Elections Officers
H. Glossary of Terms
Lawrence Grey is a retired judge who served on the Ohio Court of Appeals. He lives in Lexington, Ohio.
